EMM has developed an 8-component diagnostic model for advertising copy, media schedule, price promotion and other factors.

This diagnostic model defines the conditions that must be met for marketing spending and advertising to be effective.

  • Enables development of highly effective advertising campaigns
    • Based on more than 5,300 EMM Sales Response Model analyses
  • If any single factor is ineffective, there is a total systems failure - no impact on sales
    • Poor commercial attention and/recall is the leading cause of advertising failure

Learn how our advertising diagnostics can help you better achieve success.