OUR TV COMMERCIAL EXECUTION DIAGNOSTICS

The EMM TV Commercial Diagnostics cover on over 50 executional characteristics:

  • Commercial formats and branding that determine top versus bottom quintile attention and brand linkage performance.
  • Poor commercial attention/brand linkage is the leading cause of advertising failures
  • Guides development of commercials that score in the top quintile for advertising attention and brand linkage.
  • Based on an in-depth research on more than 5,000 individual TV commercials


Learn how our commercial diagnostics can help you better achieve success.