OUR TV COMMERCIAL EXECUTION DIAGNOSTICS
The EMM TV Commercial Diagnostics cover on over 50 executional characteristics:
- Commercial formats and branding that determine top versus bottom quintile attention and brand linkage performance.
- Poor commercial attention/brand linkage is the leading cause of advertising failures
- Guides development of commercials that score in the top quintile for advertising attention and brand linkage.
- Based on an in-depth research on more than 5,000 individual TV commercials