Our multifunctional team integrates in-depth expertise across brand management, strategic consulting, marketing science, and advertising creative and media.
Michael von Gonten
has deep expertise in marketing measurement and R&D for CPG market research specifically in: marketing effectiveness models, advertising testing methodologies, new product test market simulation models and advertising awareness models. Mike has more than 40 years experience at major research and CPG companies, including: Burke/BASES, ARS, ASI as well as SC Johnson and Pillsbury.
is a classically trained CPG marketer and consumer researcher. Of note, he pioneered development of first consumer marketing for Tylenol, the Rx-to-OTC switches of Imodium and Gyne-Lotrimin and the first DTC advertising for Rx Claritin. David has over 30 years of experience at major companies, including: Johnson & Johnson, Schering Plough, Medical Economics and AC Nielsen.
Affiliate Consultant Services
Susan Spindler—Advertising copy development and full commercial production capabilities.
David Adelman— Media strategy and planning with buying and trafficking if needed.
Mike Moran— Digital marketing strategy, infrastructure architecting and execution capabilities.