The EMM Sales Response Model measures and models at the more granular level of consumers purchasing products, not simply total boxes crossing checkout scanners.  


  • Measures, forecasts and simulates advertising and promotion effects based on their impact on penetration and repeat purchase behaviors. 
    1. Effective marketing primarily impacts penetration. 
    2. Repeat buying rate is modeled differently for advertising-driven versus promotion-driven penetration.
  • Near real-time measurements provide granular readings of how well copy and media variables are impacting purchase behaviors
    • Monthly and quarterly analyses provide rapid feedback for timely course corrections
  • Diagnostice knowledge at two levels enables real performance improvements
    • TV Commercial Execution Diagnostics
    • Advertising Campaign Diagnostics

Lean how our unique analytics and diagnostics can help you grow your business.