OUR UNIQUE SALES RESPONSE MODEL
The EMM Sales Response Model measures and models at the more granular level of consumers purchasing products, not simply total boxes crossing checkout scanners.
- Measures, forecasts and simulates advertising and promotion effects based on their impact on penetration and repeat purchase behaviors.
- Effective marketing primarily impacts penetration.
- Repeat buying rate is modeled differently for advertising-driven versus promotion-driven penetration.
- Near real-time measurements provide granular readings of how well copy and media variables are impacting purchase behaviors
- Monthly and quarterly analyses provide rapid feedback for timely course corrections
- Diagnostice knowledge at two levels enables real performance improvements
- TV Commercial Execution Diagnostics
- Advertising Campaign Diagnostics