FINANCIAL REWARDS OF
EFFECTIVE MARKETING MANAGEMENT

 

Achieve robust growth without increasing ad spending by making the marketing spend more effective. Model based on a $400 million snack brand.

  • Major shifts away from ineffective efficiency-driven practices.
  • Focus on practices that are effective in growing brand penetration.
  • Copy that generates attention and brand linkage and is persuasive
  • Media with effective reach, schedule, programs and continuity
  • More effectively coordinated trade promotion schedule

Projected P&L shows double-digit growth in sales and profits

without requiring or risking any increase in media spending

  • Ad lift improves from 115 to 175 index
  • Sales up 11.4%
  • Marketing contribution up 12.6%
  • Profits grow faster than sales

 

 

Lean how the EMM can help achieve the financial rewards of growth.